BLVD was jointly established by Mr. Du Yun and Ms. Liu Honglei in 2001. ‘To start with simplification; to end with perfection’ conveys their shared pursuit of ‘perfectionism and harmony’. Since it was founded, BLVD has created a series of excellent works that perfectly combine scene, emotion and artistic conception. BLVD re-interprets the beauty of ‘artistic conception’ that is highly praised in oriental aesthetics through internationalized and modernized language and further brings infinite ima